Top 5 Reasons to Use Recruiters to Identify the Right Social Media Candidate

on Feb 16, 2011 in Blog

The social media industry is continuously changing.  In fact social media professionals are also becoming more specialized and focusing on key components often associated with social media campaigns (including technology and web integration, communication and relationship building, policy and procedures, etc.).   

However, companies that are looking for the right professionals to spearhead their social media initiatives are not aware of these industry changes.  Furthermore, they don’t understand the right mix of social professionals that are needed for one type of campaign versus another —they just want support, and they want it now. 

That is why recruiters are now blending their business know-how to support companies that are looking to implement social media programs within their organizations.  More specifically, they are helping organizations staff the right blend of temporary and permanent social media professionals necessary to help organizations efficiently launch social media programs within their organizations. 

 In fact, below are the top 5 reasons why one should utilize a specialized social media recruiter in order to build the right blend of professionals for a team. 

• Practical Social Experience.  Although recruiters may not have full social media understanding, most recruiters have technical knowledge regarding its use and can help companies qualify individuals based on hands-on experience.
• Practical Business Experience.  Many organizations are not only looking for candidates who know how to maneuver through social media platforms, but ones that can help translate its activities into practical business terms.  Successful recruiters are usually savvy business professionals that can apply their business acumen to the qualification process. 
• Vast Databases.  Recruiters have a tremendous database of individuals and, whether looking for temporary or full-time help, can usually close positions faster than any in-house hiring team. 
• Negotiation Abilities.  Social media recruiters can better negotiate terms and compensation with the candidates as they know the continuously-changing yardsticks and measures used in the social media industry.  They can usually get a company the best talent at the best rate.
• Practice What They Preach.  Recruiters make social media hires by often utilizing social media. They leverage the power of social media along with other channels to get the right choices for the social endeavor of their clients. 

If you are trying to staff a high-visibility social media initiative, explore working with a recruiter. These individuals/entities can apply their business and social media experience to help you build the best possible team and, concurrently, set you and your efforts up for success.